BIC REWARDS NIGERIAN CONSUMERS WITH THE “SHAVE & WIN” PROMOTIO
BIC® Shaver, the leading shaving brand in Nigeria has concluded plans to kick-start a coupon-based
promotion themed “Shave & Win”. This promotion is aimed at rewarding its consumers for their
loyalty and patronage over the years.
The nationwide consumer promotion which will also induce product trial by new users will offer
prospective and existing consumers the opportunity to buy a pack or more of BIC® 1 & BIC®
Comfort 2 Shavers respectively and stand a chance to win lots of prizes using the code on the
coupon placed inside the pack.
The consumer is to scratch the silver panel on the coupon to reveal the hidden number which
he/she will send as SMS to a short code following the instruction on the card. Once the SMS is sent
he/she receives a message that reads:
• Congratulations! You have won instant airtime (VTU Top Up)
• Congratulations! You have been selected for the monthly draw
The BIC® Shaver “Shave & Win” promotion will be on for 3 months (24th September – 31st
December 2018) and raffle draws will be held at selected locations as will be communicated on all
our platforms. These draws will hold at the end of every month where loads of prizes and the star
prize of 1 million naira would be won.
BIC is a world leader in Stationery, Lighters and Shavers. For more than 70 years, BIC has honored
the tradition of providing high‐quality, affordable products to consumers everywhere. Through
this unwavering dedication and thanks to everyday efforts and investments, BIC has become one
of the most recognized brands and is a trademark registered worldwide for identifying BIC
products which are sold in more than 160 countries around the world.
BIC products have been present in Nigeria since the mid-1960s BIC® Shavers are is available within
different segments and variants; men and women wet shaving, in single, double and triple blades
with products such as BIC® 1, BIC® Comfort 2, BIC® Twin Lady or BIC® Flex 3.
According to Bigué Diouf, the BIC West Africa Product Manager Lighter and Shaver:
“BIC revolutionized shaving habits in 1975 with the launch of BIC® Classic Single blade shaver, the
first and unique one-piece shaver, and has since become the market leader in Nigeria”.
Commenting on the latest promotion exercise, she also disclosed that “the new promotion is
aimed at rewarding loyal consumers and recruiting lapsed and new users”.